A Complete Guide to the Google Penguin Algorithm Update

A Complete Guide to the Google Penguin Algorithm Update

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!


In 2012, Google officially launched the “webspam algorithm update,” an algorithm specifically targeting link spam and manipulative link building practices.

The webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet from Matt Cutts, who was then head of the Google webspam team. While Google officially named the algorithm Penguin, there is no official word on where this name came from.

The Panda algorithm name came from one of the key engineers involved with it, and it’s more than likely that…

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