As the organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, and People also ask boxes, featured snippets signal a new hope for many SEO pros.
And for good reason.
Google shows featured snippets for more search results every day. And over 70 percent of them are from sites in spots 2-10, giving SEOs a nice way to cut to the front of the line and achieve position 0.
Even better, featured snippets steal traffic from the first-ranking result (the number 1 spot gets 26 percent of clicks when there’s no featured snippet, but only 19.6 percent if there is a snippet showing).
If your competitor is listed first and you’re…