A Guide for the RFP Process

PHOTO:
Jason Briscoe

In the DNA of marketing technologists, there is a “Jerry Maguire Gene.” It makes us fall for marketing technology vendors who appear to “complete us.” We want to tell them “you had me at hello” because they promise the world in the request for proposal (RFP) process. 

And then they under-deliver.

Picking a vendor based on first impressions is like choosing to marry someone based on a Tinder profile. Marketers (and online daters) are good at looking good. Isn’t it suspicious that vendors check every box on their own feature “checklists”?

During my time at New Balance, I managed global photography and related…

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