A guide to writing irresistible calls to action

Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors.

However, your landing page CTA isn’t the only marketing CTA that matters.

To get people to your landing page, you need them to click on your ads, which means you need a smart call to action in your ads.

This is particularly important for paid search advertisers in situations where you can’t include imagery to convince people to use your business. To get online searchers to act, you are completely dependent on your paid search copy, including that all-important CTA.

But how do you create the right…

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