A Multifaceted Approach to Digital Transformation
Wikipedia defines digital transformation as: “the change associated with the application of digital technology in all aspects of human society.” For the purpose of this article, we will focus on the digital transformation in businesses.
While the focus of many articles hone in on the tech angle, digital transformation is not just about adopting new technologies, but also about changes in how we work, what we do, how we provide value, how it will effect the journey of the customer, and more. There are three major areas of digital transformation, each with three important sub-areas.
Transforming Customer Experience