Today you’d have to look hard to find a brand that doesn’t have a blog on its website and is not producing at least some content.
Oversaturation is a reality and more and more marketers are finding it harder to succeed with content marketing.
This year’s Content Marketing Institute B2B report found that 76 percent of brands say they have only limited or no success with content marketing.
These results are startling when you consider the sheer amount of content being published by brands every day.
If only a little fraction of it achieves its goal, is it worth the time and money that goes into it?
Yet, for a small minority of brands, creating content is…