AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match retargeting and similar audiences.

Launched in 2015, Customer Match lets marketers upload lists of customers or other proprietary lists —  newsletter subscribers, for example — into Google AdWords to target (or exclude) search and display ads to those users. Until now, Customer Match only supported email list uploads.

As with email data, Google attempts to match phone number and mailing address information with user-provided data…

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