Amazon Go Pushes the Limits of Mobile Commerce

Amazon Go Pushes the Limits of Mobile Commerce

Amazon Go is breaking down the barriers between online and offline experiences. Retailers, take note PHOTO:
SounderBruce

Amazon is cashing in on consumer’s desire for convenience and the blurring lines between online and offline experiences with Amazon Go. The prototype store opened in Seattle last week, with people lining up to experience the cashless, checkout-free brick and mortar store, where customers can just walk in, take what they want and go. All transactions are handled transparently via in-store systems and the Amazon Go mobile app. According to the Amazon Go website, “All you need is an Amazon account, the free Amazon Go app and a…

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