Yahoo and American Express have expanded upon an existing partnership to offer small business owners new tools and content. The features will be available via a new Yahoo Business Solutions site that AmEx is sponsoring, located within Yahoo Small Business.
"Following in the footsteps of the recently-launched Ram Country on Yahoo! Music, Business Solutions is a microsite that lives within Yahoo! Small Business and surrounds American Express OPEN‘s small business tools with relevant, creative, and curated content for the small-business audience," a spokesperson for Yahoo tells WebProNews.
Business Solutions content will also be integrated into relevant sites across the Yahoo network, including Yahoo News, Finance, and Local. American Express OPEN is also integrated into the Merchant Solutions section of Yahoo Small Business.
The Business Solutions microsite will give Yahoo Small Business users access to AmEx OPEN products like online payment/invoicing solution AcceptPay, PPC management solution SearchManager, and real-time insurance quote comparison tool InsuranceEdge. The site will also provide users access to OPEN Forum from American Express OPEN, an online community designed to help small business owners run their businesses.
"This partnership is a perfect example of how Yahoo! can create custom programs with our advertising partners," said Mitch Spolan, vice president of North American field sales at Yahoo!. "Our goals were to work with American Express OPEN to create an online experience that would engage the small business audience, enhance the American Express OPEN brand, and reach a massive audience — and this project accomplished all three goals."
"Integrating American Express OPEN into Yahoo! Small Business allows us to reach and connect with new customers," said Scott Koehler, vice president of Digital Marketing, American Express OPEN. "Partnering with Yahoo! has allowed us to further amplify our OPEN Forum content and promote our new business product offerings like AcceptPay, SearchManager and InsuranceEdge. This partnership is an ideal way for us to continue to promote the OPEN brand as a vital resource for small business owners."
Further expansion of Business Solutions and the tools it offers is scheduled for early 2011. Yahoo would not give us any further details about what this might entail.