Anchor Text Best Practices for Google

Anchor Text Best Practices for Google

Anchor text is the text used in the links to your site. It used to be that if you acquire enough links with the appropriate keywords in the anchor text that your site will begin to rank for those keywords. But at some point websites experienced penalizations for having statistically unnatural ratios of anchor text links. What is the best practice for the use of anchor text today?

Industry Standard Guidance for Anchor Text

There is no industry standard on the best use of anchor text. How much anchor text is appropriate is a matter of opinion. Some believe that the search engine results pages (SERPs) can be studied and the best anchor text ratios for each…

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