Are the Days of Human-Managed PPC Numbered?

Are the Days of Human-Managed PPC Numbered?

Artificial intelligence (AI) and machine learning (ML) are the trendy buzzwords in business today.

Just look at how searches for these concepts have risen in Google Trends over the past five years:

The increase in searches for AI and ML over the past five years.

Unlike the previous technology buzzword (“big data”), I suspect these technologies will have a far wider reaching impact on how we work.

But AI has been around since the 1950s. So why is it such an important topic today?

It’s because we’ve reached a tipping point where the impact of Moore’s Law (the doubling of processing power every 18 months) is accelerating the frequency with which new…

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