5 Basic B2B Marketing Tactics That Deliver Big Results

While it's easy to get distracted by the latest MarTech, these tactics are the bread and butter of any B2B marketing strategy. PHOTO: Steve Snodgrass I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big...

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Answers to Your Robotic Process Automation vs. Traditional Automation Questions

Robotic process automation is in its early days and therefore causes confusion. Here are some answers to your FAQ automation questions PHOTO: Evan Dennis Forrester Research predicts the robotics process automation (RPA) market will reach $2.9 billion by 2021 from a base of $250 million in 2016. That is a substantial leap for a technology that, in some quarters, is still poorly understood. Or to put it another...

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