Avoid These 10 Common Webinar Mistakes

Avoid These 10 Common Webinar Mistakes

Avoid these common webinar mistakes PHOTO: Shutterstock

Business marketers often use webinars in their content marketing playbook to offer thought leadership and, of course, generate quality leads for their sales agents. According to the Content Marketing Institute’s B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America report, 43 percent of marketers use webinars/online presentation platforms to manage content marketing efforts.

But do marketers always make the most of their webinars, turning them into engagement-driving marketing machines that lead to engaged audiences, willing to come back for more of your content or better…

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