Back to the basics: Beyond ranking factors

Back to the basics: Beyond ranking factors

There have been a lot of discussions recently regarding the importance of ranking factors and whether we as SEOs should focus on them.

Since Search Engine Land has been crazy enough to give me a voice, I’d like to weigh in on the subject. In my opinion, 99 percent of the market shouldn’t worry about the idiosyncrasies of ranking factors… yet.

I don’t say this because they’re not important; but instead, because they aren’t the most important things for most marketers to focus on. Instead, it’s time that we focus on the following:

Basic #1: Design

You can drive all the traffic in the world to a site, but if…

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