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5 Ways the Customer Experience Stack Will Evolve in 2018

Customers aren't looking to be wowed, they just want an effortless experience. Improving your CX stack with these tips will make it possible PHOTO: Isai Ramos It’s a common misconception that customers want to be dazzled with magical, over-the-top customer experiences. Matthew Dixon’s excellent book "The Effortless Experience" debunks that myth, providing exhaustive research demonstrating that customers don’t actually want to be “wowed” — they just want easy, frictionless...

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What It is and How It Can Provide Insight for Your Business

Tableau PHOTO: Tableau Tableau is business intelligence (BI) and analytics platform created for the purposes of helping people see, understand, and make decisions with data. Based in Seattle, Tableau Software was founded with a simple mission, to "put the power of data into the hands of everyday people, allowing a broad population of business users to engage with their data, ask questions, solve problems and create value." Businesses...

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3 AdWords features you’re probably underutilizing

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re not familiar with. These will differ from...

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What’s next for technical SEO?

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and the importance of technical SEO. I love the new energy and focus, but I also realize...

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A pig visits Google, big teddy bear & a broken Google sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google has massive stuffed teddy bears: Source: Instagram Who broke the Google sign? Source: Instagram Google’s Partner Plex: Source: Instagram Make Payments Great Again Google hat: Source: Twitter About The Author Read Full Article ...

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Your Catastrophic Failure Probably Won’t Sink You — the Details Will

Businesses sweat the catastrophic failures, but its the accumulation of smaller failures that will sink your reputation PHOTO: Quino Al One of the most widely broadcast stories of 2017 was about an airplane passenger who refused to give up his seat when ordered to do so by airline personnel. After a few moments of arguing, the passenger was forcibly dragged off the plane, suffering a concussion, a broken...

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How to retain and improve your SEO

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an invitation for disaster — if the right steps aren’t taken to ensure a smooth transition from old website to new, you can damage the SEO equity your site has worked hard to build over the years. In this article, I take a look at everything you need...

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6 Ways to Master the Art of Visual Content Marketing

Just in case you’re not so sure about the urgent need to improve your brand’s visual content marketing, here are some facts.A Social Media Examiner report suggests that 74 percent of marketers already use visual content in their social media marketing efforts.A CMO Social report suggests that 93 percent of senior marketers believe that photography is important or crucial for overall marketing strategies.By 2021 video content will account for almost...

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8 Things Social Media Marketers Need to Know About Facebook’s News Feed Changes

Businesses need to be prepared for news ways to show up prominently in Facebook's News Feed through organic posts. PHOTO: English106 Facebook has announced it will prioritize "meaningful, social interactions" within the news feed in algorithm updates, in order to better connect users to meaningful posts between friends and family.  What does this means for marketers who run business Facebook pages? Facebook will show less of that...

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Pave the Way to Better Customer Experience by Dismantling Internal Silos

Looking only at individual touchpoints rather than the overarching customer journey will only lead to a bumpy ride in the customer experience PHOTO: Robson Hatsukami Morgan We need to talk about silos. Recent research by my firm shows that more than two thirds of digital managers (68 percent) believe their organization’s internal structures are having a negative influence on the business’s ability to deliver effective customer journeys.  In another...

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