General

Do Customer Journeys Get Marketers Where They Want to Go?

Business talk a big talk about customer journeys, but then doubts creep in. Here are four ways you might be sabotaging your customer journey programs PHOTO: elizabeth lies Companies still talk the big talk when it comes to building out fully automated customer journeys, but then doubt creeps in: is it worth the effort? Do customer journeys deliver the ROI you want?  We frequently see journey campaigns outperforming...

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PPC Basics and Beyond

I’m somewhat hesitant to tackle the subject of PPC basics for new AdWords users. Because to do PPC well, you really have to step beyond the basics. But as soon as you do, things can get complicated really fast.As a compromise, I’m going to discuss both in this article — the basics and what lies beyond.PPC Basics #1: Keyword StrategyYou could fill volumes with everything that’s been written about keyword...

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Stop Torturing Your Data and Other Tips to Reveal True Data Insights

The proliferation of data causes many of us to fall into the trap of false insights. Would you believe me if I told you eating bananas made you rich? PHOTO: Jeremy Bishop With the proliferation of data and automated analytic tools, spurious “insights” and meaningless correlations become more common every day. One cause of this is the blind application of unsupervised learning techniques. Any successes that approach...

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Why Some Businesses Thrive in Times of Constant Change

While no business can make itself future-proof, certain tactics will help your company succeed at a time of constant change PHOTO: Jason Wong Why is it that some businesses thrive in an atmosphere of rapid change while others fail?  As we gear up for 2018, change seems to be occurring at a more rapid pace with each passing year. In the business world, globalization and shifting workforce...

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How to generate links that drive traffic, not just ranking

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses them. It can also help grow engagement and potentially referral links on social media as others...

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47 Experts on the Top SEO Trends That Will Matter in 2018

Want to up your SEO game and be more successful in 2018?Good! You’ve come to the right place.Below, you’ll find tips from some of the top SEO professionals. They will tell you just about everything you need to know to succeed in 2018.However, before we get to our main event, I must note that after our 2017 edition of SEO trends launched last year on Search Engine Journal, we heard...

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European press agencies push for licensing fees for their content from Google, Facebook

Google has faced off several times against European news publishers and governments in Germany and Spain, seeking to get the company to pay copyright fees for the indexing of news content. Google has largely prevailed in these instances. However, that hasn’t deterred publishers from continuing to make the case that the US internet giants should pay for their content. A new consortium of nine European press agencies is now arguing that...

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23 Facts You Should Know About Online Reviews

By now, all of us know online reviews play an important role in brand perception and online rankings.Despite that, studies into online reviews, and how consumers react to them, continue to defy our expectations.To make informed decisions about your review strategy, we need something more concrete than the knowledge that reviews play an increasingly large role in the buyer’s journey.Here, are 23 informative statistics and insights that you need to...

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Let’s Take Stock of Stock Photography

Stock photos can be cheap and reliable. They can also be overused and uninspired. Let's take a look at some alternatives PHOTO: TeroVesalainen I buy a polo shirt with a nice pattern on it that fits me well. I wear it out a few times and receive compliments from friends and colleagues. I’m really happy about my purchase. Until I go to a dinner party and see someone...

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SearchCap: Net neutrality, AdWords grants & EU licensing fees

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read Full Article ...

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