General

A Marketer’s Guide’ is all new for 2018.

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. Also included are profiles of 16 leading SEO tools for vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. If you are...

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Create Better Content from the Start by Following These 3 Steps

Too many marketers see “more content” as the answer to every content marketing problem.Not getting the rankings you want? Publish a new killer resource, informed by your latest keyword research and primed to draw backlinks.Want more social shares? Publish an asset that’s optimized to go viral on the merits of its snackable, interactive format, delightfully satirical approach and/or cute cats.But what if the problem lies deeper than that?“More content” won’t...

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How to Do Video SEO for Your WordPress Site

As consumer demand for video content grows, the WordPress sites you build will have to accommodate for that demand. This means creating high-quality video content, ensuring that you have enough bandwidth for it to play without issue, and placing it within prime real estate where it’s bound to get noticed on the website. There’s also search optimization to think about. Now, this isn’t as cut-and-dried as optimizing content written for your site...

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Organize Around the Customer Task

Services and products support customers in their main objective: to accomplish a task. PHOTO: Smart Historically, organizations had so much power that they could demand that customers adapt to the organization’s way of doing things. This is particularly true of government. Today, the greatest challenge all organizations face is to organize around the customer. Those that don’t will not survive. Organizing around the customer means organizing around...

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Website Performance Guide for Beginners: Tips to Optimize Your Load Time

A fast website is the quickest way to increase user engagement. Your total page load time affects your site’s UX and your position in Google too. So what can you do to improve page speed and reduce lengthy load times? Well, a lot! And in this post I’ll share a few of the hardest-hitting tweaks you can make. If you follow through with these tweaks on your website then I’m certain you’ll see greater...

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5 Ways the Customer Experience Stack Will Evolve in 2018

Customers aren't looking to be wowed, they just want an effortless experience. Improving your CX stack with these tips will make it possible PHOTO: Isai Ramos It’s a common misconception that customers want to be dazzled with magical, over-the-top customer experiences. Matthew Dixon’s excellent book "The Effortless Experience" debunks that myth, providing exhaustive research demonstrating that customers don’t actually want to be “wowed” — they just want easy, frictionless...

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What It is and How It Can Provide Insight for Your Business

Tableau PHOTO: Tableau Tableau is business intelligence (BI) and analytics platform created for the purposes of helping people see, understand, and make decisions with data. Based in Seattle, Tableau Software was founded with a simple mission, to "put the power of data into the hands of everyday people, allowing a broad population of business users to engage with their data, ask questions, solve problems and create value." Businesses...

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3 AdWords features you’re probably underutilizing

The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re not familiar with. These will differ from...

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What’s next for technical SEO?

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and the importance of technical SEO. I love the new energy and focus, but I also realize...

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