SEO

How to Do Video SEO for Your WordPress Site

As consumer demand for video content grows, the WordPress sites you build will have to accommodate for that demand. This means creating high-quality video content, ensuring that you have enough bandwidth for it to play without issue, and placing it within prime real estate where it’s bound to get noticed on the website. There’s also search optimization to think about. Now, this isn’t as cut-and-dried as optimizing content written for your site...

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8 Data-Driven Tips for Achieving E-Commerce Success

Running an e-commerce business is not an easy task. Ensuring its success is even more difficult.In the highly competitive world of digital marketing, companies have to solve multiple challenges and focus on the right strategies that will help their business thrive.Online retailers are well aware of how hard it can be to drive traffic and grow sales of their stores in the crowded e-commerce space.To help businesses figure out what...

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7 Types of Content That Dominate Position Zero

Since Google introduced featured snippets in 2014, they’ve become one of the holy grails of SEO.Featured snippets are succinct answers to user queries displayed at the top of Google’s search results, occupying the coveted “position zero” in SERPs.Unlike quick answers and knowledge panels, featured snippets use third-party information to answer queries and include the source page’s title and URL.Featured snippets come in all shapes and sizes, including:ParagraphsNumbered listsBulleted listsTablesYouTube videosImagesChartsThe potential...

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What is a Core Algo Update and How to Diagnose Ranking Changes?

With every core algorithm update some SEOs say the update was targeting low quality. Others say it was targeting low quality links. Which one is it? Sometimes it’s neither. They say there are over 200 ranking factors in the core algorithm. The reasonable assumption is that there are over 200 possible updates.Is it a Quality Update?You can replace the word “quality” with the phrase “making users satisfied” and it will...

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Understanding the Modern SERPs & Why There’s More to Ranking #1

Rank tracking is an important part of showing your clients that their SEO investment is seeing a return.Ranking prominently on Page 1 leads to organic traffic – and traffic (if handled correctly) means leads.Leads are ultimately what matters to a business, so does it matter if the client is ranking in first position, if they are in the Map Pack at the top of the search results page (SERP), or...

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How to Achieve an SEO-Friendly Website Rebrand

Rebrands are one of those non-trivial business decisions that usually require not only content but also design, including structural web changes or migrations.It is critical to take SEO into consideration during rebrands to avoid brand related rankings and traffic loss and any potential negative influence on “non-branded” queries rankings targeted by the impacted pages.Besides following general web migration SEO best practices, during a rebrand, it’s specifically critical to:Keep the relevance...

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Google Adds AMP Testing Tool to Search Results

Google has released its most significant update to the AMP testing tool since 2016. In addition to accessing the tool at its usual destination, you can also test AMPs directly in search results.Simply type “amp testing tool” into the Google search bar and you will see this submission form.After running an AMP URL through the submission form you will see the results page, which has several updated features. Users can...

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Top Challenges & How to Overcome Them

For a while, it seemed we’d be saying “next year will be the year of voice” annually, as was the case with mobile. Until last year, according to Google’s Annual Global Barometer Study, 2017 became “The Year of the Mobile Majority.”There’s certainly no shortage of predictions on future voice usage.In 2016, 20 percent of queries on mobile were voice, as announced at Google I/O 2016.By 2020, 50 percent of search is expected to be...

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AMP URLs Will Soon Show Full Publisher Addresses

AMP URLs will soon drop the ‘google.com/amp’ prefix and show the full address of the original publisher.The URLs of all AMPs in Google search begin with ‘google.com/amp’ because the pages are not loaded from the publisher’s server, they’re loaded from the Google AMP Cache. This allows Google to control the AMP experience and ensure the pages stay consistently fast.Publishers have long been at odds with the Google prefix— it’s the...

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How to Maximize SEO Impact Even with Limited Budget

We all wish we had an unlimited budget to make our website and overall digital presence the best it can be.But that is rarely the case for most businesses.As a result, we must prioritize what makes the biggest impact on our online visibility and user experience, and put other tasks on the back burner.With some smart budgeting and effective tactics, you can focus on strategies that are cost efficient but...

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