SEO

47 Experts on the Top SEO Trends That Will Matter in 2018

Want to up your SEO game and be more successful in 2018?Good! You’ve come to the right place.Below, you’ll find tips from some of the top SEO professionals. They will tell you just about everything you need to know to succeed in 2018.However, before we get to our main event, I must note that after our 2017 edition of SEO trends launched last year on Search Engine Journal, we heard...

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Google Revamps its SEO Starter Guide: Here’s What’s New

Google has revamped its official SEO Starter Guide for the first time in over 7 years.With the release of a new, web-based starter guide Google is removing the old PDF starter guide, as well as depreciating the Webmaster Academy which had overlapping content.Google’s new SEO Starter Guide builds off both of the previously available resources. The revamped guide also includes new sections emphasizing the need for search engine optimization, how...

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10 Ways to Use Google Trends for Better SEO

If you’re like me, you love SEO tools – especially free ones!One of the most underutilized free tools is Google Trends.Think of Google Trends as your personal barbershop, a place you can turn to get your finger on the pulse of the world.A word of caution: It’s important to understand how to use it properly and not “discover trends” where none exist.Here’s what you need to know:1. Start Big and...

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5 Real Dangers of Chasing Google Algorithm Updates

You know you do it.You hear rumors on Facebook or Twitter that there’s been some type of Google update (let’s call it Barney) or notice some sudden movement in one of the queries you check obsessively and the first thing you do is start spot checking rankings while your tools are running ranking reports.Maybe you take a moment to rush to Search Console and see if there’s anything telling in...

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Which Is Best in 2018

If you have been an SEO practitioner for a bit of time and feel that you aren’t learning as much as you used to, it might be time to start think broader and try your hand at international SEO.Managing SEO for a global audience isn’t applicable for many smaller websites, but if you have the kind of product or content that can transcend borders and languages, then there might be...

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How to Reach Buyers Earlier In the Sales Cycle

Search engine optimization (SEO) can be a powerful marketing channel for any industry.But SEO can be especially powerful for industries where the buying cycle tends to be longer and more complex, like with new home construction.That’s because in cases like this, SEO provides so many additional opportunities throughout the buying cycle to put your brand in front of prospects – opportunities that most of your competitors will overlook.Obviously, you would...

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Google Reminds Publishers Not to Accept Bribes for Links

In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links.The article in question claims that major publications on the web, including New York Times, CNN, and TechCrunch, have accepted payments from companies in exchange for positive coverage.Several writers, who remain anonymous, admitted to The Outline that they accept money for links. Some have done so for years, and people...

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5 Best SEO Tools for Checking Google Keyword Rankings

It’s important to pick the right keywords when you first create a new website. After all, you’re not just using keywords in blog post or page content, you’re using them in slugs, tags, and meta descriptions. So, if you don’t choose the right ones the first time around, you’ll have to revise later in order to communicate to search engines and visitors what your site is actually talking about. This is why...

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Google Revamps Search Results: Expanded Featured Snippets, Related Topics, More

Google is revamping search results by expanding a couple of key components, as well as introducing a new way to find relevant content.Now you’ll see more content in Featured Snippets, suggestions for related content in Knowledge Panels, and a brand new related topics carousel.Featured SnippetsFeatured snippets have been expanded with more images, providing a more visually rich search experience. Suggestions for related searches can now also appear within featured snippets.Expanded featured...

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How the Google Hummingbird Update Changed Search

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!Since the fall of 2013, Google Hummingbird has been leaving its imprint on search results for billions of queries and providing end users with another small step toward a more intimate, personal search engine results page.It’s easy to forget that the current days of micro-moments and having Google answer contextual questions are...

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