SEO

Top 47 Tips to Master a Combined Art

Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of text itself.This belief remains strong, although it’s 2018 and the quality and relevance of content have more proverbial weight than a few keywords in the title or heading tags.According to a recent Searchmetrics General Ranking Factors study of Google, overall content relevance was more of a ranking factor than...

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What’s Inside the Google Search Console Update

PHOTO: Google Google started its spring cleaning a little early this year in the form of an update to its Google Search Console.  The new Google Search Console, previously known as Google Webmaster Tools, now sports a redesigned interface aimed at making it easier for users to analyze patterns. The update addressed a search console weakness: a somewhat cumbersome interface that limited...

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How to Use Regex for SEO & Website Data Extraction

One technology skill that is too-often ignored is regex.Regex searching and extraction is perhaps the single most useful, yet largely unknown skill, for web operations, SEO practitioners, web analytics teams, researchers, community managers, and digital marketers of all types.This article will explain what regex is and how to get started using it with web crawlers.In addition, you’ll also learn five interesting real-world regex use cases.What is Regex?Regex, or Regular Expressions,...

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How to Get Featured Snippets on Google: A Quick Start Guide

Google’s search features and SERPs are always evolving – and quickly.One such accelerated evolution is Google’s featured snippets.Since 2014, there has been clear impetus from Google to deliver featured snippet results for more queries.This enhanced visibility also comes with another benefit: higher organic click-through rates.Content that appears in the featured snippets for SERPs can get 2x higher click-through rates than content not in the so-called “Position 0”, according to a...

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When a Google Penalty Is Really a Bad Case of Pop SEO

A hypothesis about a Google “content cannibalization penalty” is making the rounds of Facebook groups and blogs.The case studies are very real and the solution of trimming similar content often works.But does this mean the hypothesis is real?Does knowing the real reason why a page doesn’t rank matter?This article examines this so-called penalty and uses it as an example to show how to tell the difference between an idea about...

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Google Image Search to Make Copyright Disclaimers More Visible

Google will be updating its image search results to make copyright disclaimers more prominent. In addition, Google will be removing direct links to the URLs of copyrighted images.These changes were announced as part of a newly-formed partnership between Google and Getty Images. The deal includes a multi-year global licensing partnership, which will allow Google to use Getty Images’ content within its products and services.Dawn Airey, CEO of Getty Images, explains...

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Google Adds Hotel Bookings to Search Results

Google is continuing to enhance the travel search experience, adding the ability to book hotels from search results. This comes just a week after Google upgraded the flight booking experience with delay predictions and cheaper fares.In addition to letting users complete bookings right from Google, hotel searches will also let users filter prices in new ways and find amenity information easier.Google intends to integrate Google Flights into hotel searches and...

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Google Clarifies How Much Structured Data is Enough

In a Google Webmaster Central Hangout, John Mueller offers useful advice on the proper use of Schema.org structured data, notes differences between available options at Schema.org versus what Google uses for display purposes then  finishes with an interesting statement about how Google might use structured data to understand entities better.Possible to Use Too Much Structured Data?There are multiple ways to use Schema.org markup to communicate information about brick and mortar...

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Google Analytics Introduces New ‘Audiences’ Report

Google is rolling out a new report in Analytics which analyzes a website’s custom audiences.This appears to be a quiet rollout with no official announcement, though Google is notifying users upon logging into Analytics.Here is the notification that comes up for those who have access to the new report:Clicking on “see report” will, of course, bring you to the report. It also triggers another notification with links to learn more...

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Google My Business Lets Restaurants Add Menus to Listings

Google My Business is giving restaurants the ability to add and edit menus directly in their GMB listing.To be clear, this is different than the feature that existed previously where restaurants could add links to their menus. A feature also existed where restaurants could create and edit menus via the GMB API or third-party menu services.Instead of going through the GMB API or a third-party service, restaurants can now add...

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