SEO

5 Ways to Design for Customers and Search Engines

Business owners and web designers are pulled in many different directions when determining what features and content they should add to their website. Variables like site colors, button designs, animations, copy and messaging, user flow, search engine optimization, fonts, photos and video, page performance and more all play a role in how an overall design and user experience come together. Of the variables mentioned—and there are certainly some that were left...

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A Complete Guide to the Google Panda Update

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy!Panda is the official name of an algorithm update developed by Google to reduce the prevalence of low-quality, thin content in the search results, and to reward unique, compelling content.At the time Panda launched, user complaints about the increasing influence of “content farms” were growing rampant.Google’s Panda algorithm assigns pages a quality...

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11 Ways to Prove the Value of SEO to Your Boss

You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value?I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search.1. Highlight the Value of Cumulative GrowthThe greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth.Most marketing...

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Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories

Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators.Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced.Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news from.Google’s next step will be to introduce eight additional trust indicators with assistance from the Trust Project.The...

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Top 17 Organic Search Ranking Factors [STUDY]

An updated study from SEMRush reveals what are said to be the top organic search ranking factors in 2017.For clarification, this differs from the ranking factors study we covered earlier in the week that focused specifically on local search.Results of this study have been narrowed down to a list of the top 17 ranking factors, many of which are related to on-page engagement.Direct website visits are said to be the...

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7 Things I Wish Someone Told Me When I Was New to SEO

Google doesn’t provide us with an instructional manual on how to master and understand their ranking algorithm. Sure, we have Google’s webmaster guidelines and blogs, but most of what we learn along the way is through experience, experimentation and our own learning.One of my first experiences in SEO was to diagnose a penalty that was impacting one of the agency’s largest clients. That was back in the day when Google...

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5 Things We Learned at the Google Webmaster Relations Pubcon Keynote

Today at Pubcon in Las Vegas, a trio of Googlers – Gary Illyes, Nathan Johns, and Eric Kuan – took the stage for the Google Webmaster Relations keynote to answer questions about a wide range of topics.Here are some of the interesting tidbits we learned from Google about disavowing links, featured snippets, and more.1. Don’t Disavow Unless You Have a Manual ActionIs Google smart enough to ignore bad links or...

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SEO is Dead! – The Biggest SEO Myth That Needs to Die

In just about any aspect of life, there are misconceptions and myths that won’t go away. Even in today’s modern world, there are plenty of widely held yet false beliefs and ideas that still remain no matter how many experts debunk them.Today it’s easier than ever for people to share information in all its forms. Unfortunately, myths have also become much accessible and easily disseminated.Fake news, wrong information, and false ideas...

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What Marketers Need to Know

Use of voice search and virtual assistants is on the rise. PHOTO: Shutterstock The age of IoT is upon us, and it seems as though we’re in constant anticipation of the next game-changing channel or device. From Alexa Skills in our living rooms to wifi-beaming kiosks in our streets, audio marketing, branding and customer support opportunities are sprouting up faster than you can say omnichannel experience. But...

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Google: Improving Low Quality Content is Better Than Deleting It

Google’s John Mueller has cleared up any confusion around what to do with low quality content when he was asked about it today during a Google Webmaster Hangout.First, Mueller gives a decidedly non-technical definition of low quality content:“So, in general, when it comes to low quality content that’s something where we see your website is providing something but it’s not really that fantastic.”What should you do if you happen to...

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