Social Media

5 Ways to Use Social Profiles to Get Quality Links

Using company or personnel online profiles to generate links is a tricky subject.Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links.However, even though there are shady marketers out there that intend to twist the purpose of profiles, it doesn’t mean you can’t do it in a genuine way.It is possible to have real profiles that share your information, background,...

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Why Your Business Needs It & How to Get Started

In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social advocacy both internally and externally is necessary for companies who want to develop a strong online reputation.What Is a Social Advocacy Program?A social advocacy program is a strategic way for a company to grow and talk to the marketplace...

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How to Evaluate Content Promotion Performance on Social Media

To promote or not to promote?That shouldn’t be a question for you.Of course, the answer is yes.But then another question arises: how can you tell if your efforts are paying off?There is a way, but it involves a thorough analysis, both of your past content promotion efficiency and your current efforts.Content promotion can’t be done overnight. It requires a lot of time.Monitoring this activity is the key to your success.I...

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Drive Higher Engagement by Joining a Twitter Chat

Twitter chats are a great way to amplify your social reach PHOTO: John King With 330 million active users posting an average of 500 million tweets a day, it can be hard to get noticed on Twitter.  The most common tweets, aside from GIFs, take the form of a headline, a link and a hashtag. Ninety percent of my tweets follow this form, with the exception of when...

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Why You Should Share Blog Posts More Than Once on Social

Sharing content like blog articles on social media is a great way to build your audience and get traffic to your site, and no doubt you’re already doing it on Facebook and Twitter. But the mistake a lot of people make is sharing content on each channel only once. I know, because that what we used to do. The fact is, when you spend so much time creating content like we do for...

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How Visual Listening Can Turn Selfies Into Sales

I’m sorry to tell you this, but people are talking about your brand behind your back.As a smart marketer, you’ve been managing to these mentions with social listening – reading what people say by tracking conversations on brand names, specific words or hashtags so that you can steer the conversation in line with your brand’s identity.The problem? If you’re only paying attention to text mentions, you’re missing most of the...

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7 Ways to Boost Your Conversions Through Social Media

According to estimates from Statista, by the end of 2017, there will be around 2.7 billion social media users in the world – a figure that is expected to rise by about 7 percent each year.This fact alone should cause all social media marketers to sit up and consider the opportunities for their own marketing campaigns.But let’s be honest.While opportunities abound, social media marketing is complicated.Targeting the social media crowd is...

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Social Media Marketing Tampa

Social Media Marketing in Tampa

Nowadays, social media marketing is just as important as search engine optimization. People spend lots of time on social media sites. So, even while running the most thorough SEO marketing campaign for your business, ignoring social media marketing amounts to getting just half of the job done. Interactive Online offers the sort of social media marketing support that has helped put local Tampa businesses and other global businesses on the...

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Social Media

Three Social Media Integration Opportunities You May Be Missing

The days when social media was “good to have” for organizations are long gone. This is the day and age where social media integration is a necessity for businesses; a bare necessity. And it's no secret – businesses large and small are continuously integrating their websites with Facebook, Twitter, Google Plus and other social media sites. In all likelihood you are not far behind either. You may have already integrated your...

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social-media-marketing-design

Design Tips for the Social Media Marketer

Integrating your visual strategy and social media strategy is more important than ever for marketers. To give some essential design advice to social media marketers, Dustin W. Stout stopped by #bufferchat....

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