Social Media

Facebook Discusses 4 Parts of their News Feed Algorithm

Campbell Brown, Facebook’s head of news partnerships, and Adam Mosseri, Facebook’s head of News Feed were recently interviewed at an event where the conversation turned to the algorithm.  Adam Mosseri discussed elements of how the news feed algorithm works. He offered interesting clues as to how the algorithm chooses what feeds to promote to the top and what to keep out. They also disclosed why some sites won’t be able...

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Who Were the Analytics Winners?

PHOTO: Tony Webster The Philadelphia Eagles made headlines in last night’s Super Bowl at U.S. Bank Stadium in Minneapolis, when they defeated the New England Patriots 41-33 for their first Super Bowl championship. But in the analytics world, sentiment, hashtags, advertisements and social listening were the story. The Super Bowl draws more than 100 million viewers on average (check out...

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Instagram Introduces Type Mode for Text-Based Stories

Instagram continues to build on its popular stories feature with an update geared toward text-only stories.Now stories can be published without a photo or video. Type mode allows users to create messages using a variety of typefaces and backgrounds.Type mode can be accessed from the camera screen with an option under the record button reading “Type.” Simply select type mode and write a message.From there, different text styles can be...

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Instagram to Feature Carousel Ads in Stories

A new ad unit is coming to Instagram stories, as advertisers can now feature up to three pieces of media per stories ad.Stories ads will display multiple pieces of media in a carousel-style format, similar to stories you would see posted by any of your Instagram contacts. Users can tap through, swipe back and forth or pause the content.Previously, Instagram stories ads were limited to either one photo or one...

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5 Click-to-Tweet Plugins for Adding Social Sharing to WordPress

Here’s a statistic that might blow your mind: there are 500 million tweets sent out each day. Obviously, for users that only tweet a few or even a dozen times a day, what are the chances anyone will see your posts amid all that incessant activity? If you’re using Twitter as part of your website’s social media marketing efforts, that’s a somewhat disheartening thought, isn’t it? The fact that you put...

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Millions of Twitter Followers Lost After Crackdown on Fake Accounts

Prominent Twitter users have collectively lost over a million followers as a result of federal and state inquiries into fake accounts.Entertainers, entrepreneurs, athletes, and media figures have all lost a significant number of followers. One thing they have in common is many of them bought followers from a company called Devumi.Twitter has vowed to take action on Devumi, but declined to comment on whether or not it is purging fake...

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Instagram Posts Can Now Be Scheduled in Advance

Instagram is finally introducing a way for users to schedule posts in advance. Specifically, tools that utilize the Instagram Graph API now have the ability to schedule posts.Hootsuite is one such tool, and the company says the scheduling and publishing of Instagram content is the number one request from its customers. Tools with the Instagram Graph API can allow multiple team members to manage large volumes of content across multiple...

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Facebook Bans All Ads for Cryptocurrency

Facebook has created a new policy which effectively bans ads for cryptocurrency, as well as other financial products.The reason for this policy change, Facebook says, is to honor one of its core advertising principles that ads should be safe. Ads for cryptocurrency are frequently tied to misleading and deceptive practices, the company believes.Facebook’s new policy reads as follows:”Ads must not promote financial products and services that are frequently associated with...

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Can Social Live Video Help SEO? Yes, Here’s How

Live social video is all the rage, but it isn’t just something the social media marketers and brand managers should care about.Social livestreaming can boost your SEO, too – if you do it right.Freshness, dwell time, chatter. These are all important factors that can help your SEO, and they’re all natural qualities of social live video.Keep reading to understand how you can use social live video to amplify your organic...

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Instagram Stories Can Now Include GIFs

Instagram is making its stories feature even more animated with a new GIF option. GIF stickers can now be added to any story via an integration with GIPHY.Users can select from hundreds of thousands of GIFs from GIPHY’s database to add as stickers. After tapping on the “GIF” button when adding a sticker, Instagram will show what’s currently trending on GIPHY. In addition, users can find something more specific by using...

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