Social Media

Marketers Share Strategies for Twitter’s New 280-Character Limit

How is the expanded tweeting character real estate for working out on Twitter? The answer, depends on who you ask. YouGov, a London-based market and data analytics firm, surveyed Twitter users last month and learned they were split over Twitter's decision to change the character limit in tweets from 140 to 280. Twitter, the San Francisco-based social media giant, made the move official Nov. 7 in a blog post. Of 1,200 Twitter users...

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29 Experts on the Most Important 2018 Social Media Trends

The biggest social media trends of 2017 included video, influencer marketing, and bots.Now it’s time to get ready for ma2018, and clearly, those trends aren’t going away soon.The next year you can be sure video and influencer marketing will continue to be top social media trends. Ephemeral marketing also seems poised to have a huge year.But (hopefully) one of the most important trends we’ll see in 2018 is businesses and brands...

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5 Ways to Use Social Profiles to Get Quality Links

Using company or personnel online profiles to generate links is a tricky subject.Some people think it is spammy or misleading, especially when someone creates profiles for the sole purpose of getting links.However, even though there are shady marketers out there that intend to twist the purpose of profiles, it doesn’t mean you can’t do it in a genuine way.It is possible to have real profiles that share your information, background,...

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Why Your Business Needs It & How to Get Started

In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social advocacy both internally and externally is necessary for companies who want to develop a strong online reputation.What Is a Social Advocacy Program?A social advocacy program is a strategic way for a company to grow and talk to the marketplace...

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How to Evaluate Content Promotion Performance on Social Media

To promote or not to promote?That shouldn’t be a question for you.Of course, the answer is yes.But then another question arises: how can you tell if your efforts are paying off?There is a way, but it involves a thorough analysis, both of your past content promotion efficiency and your current efforts.Content promotion can’t be done overnight. It requires a lot of time.Monitoring this activity is the key to your success.I...

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Drive Higher Engagement by Joining a Twitter Chat

Twitter chats are a great way to amplify your social reach PHOTO: John King With 330 million active users posting an average of 500 million tweets a day, it can be hard to get noticed on Twitter.  The most common tweets, aside from GIFs, take the form of a headline, a link and a hashtag. Ninety percent of my tweets follow this form, with the exception of when...

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Why You Should Share Blog Posts More Than Once on Social

Sharing content like blog articles on social media is a great way to build your audience and get traffic to your site, and no doubt you’re already doing it on Facebook and Twitter. But the mistake a lot of people make is sharing content on each channel only once. I know, because that what we used to do. The fact is, when you spend so much time creating content like we do for...

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How Visual Listening Can Turn Selfies Into Sales

I’m sorry to tell you this, but people are talking about your brand behind your back.As a smart marketer, you’ve been managing to these mentions with social listening – reading what people say by tracking conversations on brand names, specific words or hashtags so that you can steer the conversation in line with your brand’s identity.The problem? If you’re only paying attention to text mentions, you’re missing most of the...

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7 Ways to Boost Your Conversions Through Social Media

According to estimates from Statista, by the end of 2017, there will be around 2.7 billion social media users in the world – a figure that is expected to rise by about 7 percent each year.This fact alone should cause all social media marketers to sit up and consider the opportunities for their own marketing campaigns.But let’s be honest.While opportunities abound, social media marketing is complicated.Targeting the social media crowd is...

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