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The 6 Blind Men and the Digital Workplace

PHOTO: Joel Mbugua Too many organizations fall into the trap where each business domain or system owner prioritizes their own goals and needs before those of the organization as a whole. For example, they defend their own systems when they find out the same functionality is included in the systems of other business domains. It's similar to the Indian parable of the...

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Facebook Now Supports Bidding for In-App Advertising

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions.This process is facilitated by a technology called header bidding which was introduced last year.Header bidding allows web publishers to put ad impressions up for auction through real-time bidding between ad networks.Previously, Facebook’s support for header bidding was limited to advertising on the mobile web. Facebook now supports header bidding for in-app advertising.App publishers...

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What’s the Ideal Blog Post Length for SEO?

It’s commonly wondered, searched, and debated by anyone who works with website content and copy: What’s the ideal blog post length for SEO?The answer isn’t as simple as a number of words.There are many variables that can and should be considered when deciding what is the best length for your articles and blog posts, but the two most important factors to get an answer are:Who is your target audience?How long...

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What Organizations Need to Look For in an Enterprise Ecommerce System

PHOTO: Shutterstock With ecommerce applications and platforms now playing a key role in digital commerce and the digital workplace, it was not surprise to see in the recently released, Mary Meeker and Kleiner Perkins’ annual internet trend report that ecommerce growth continues to accelerate. The report showed that ecommerce use grew by 17 percent in 2017 — up 14 percent in 2016...

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7 Ways to Optimize Structured Data for Voice in WordPress

You’re already using structured data to improve search queries and results for your site. But have you thought about the use case for structured data as it pertains to voice search? There are a number of reasons why we need to start thinking about this. For one, there’s mobile-first. As more users access your site with mobile devices, content needs to be optimized for that experience. According to Google, there are...

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