Blog

Google’s all-new, quite counterintuitive guide to ad testing

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords picks which ads to show The goal of ad-serving in AdWords is to deliver a tailored message that meets a searcher’s needs....

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How to Audit & Gain Insights from Your Keyword Lists

Keyword lists are important. They are the backbone of any SEO campaign.We create our keyword lists initially through a series of known understandings about our business, our industry, and using a set of tools to help us determine which terms to optimize for.Over time it’s easy to forget that your keyword lists need to evolve as your company grows or as your industry changes.If your business develops new products, enters...

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Understanding the Intelligent Content Journey

Machine learning aids the modern marketer PHOTO: Unsplash Machine learning can’t replace marketing savvy or skill, but it’s invaluable in augmenting what marketers are capable of doing. Today, marketers are burdened with executing arduous tasks related to managing technology, as opposed to building customer relationships. The next major disruption for marketers will be in the form of embedded machine learning capabilities that augment and automate the content...

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7 Marketers Share Why They’re Grateful this Thanksgiving

This turkey is thankful for not being dinner this week. Why are marketers thankful this year? We explore today. PHOTO: Virginia State Parks My first month as a technology reporter covering digital marketing four years ago, I uncovered some insights into what keeps marketers up at night.  Less than 10 percent of marketers found that they strongly agree their efforts in digital marketing were paying off. Half...

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Google Shopping Makes it Easier to Discover, Research, and Compare Products

Google Shopping ads have been updated with a suite of new features that enhance the discovery, research, and comparison of products.With mobile shopping on the rise, so too is the amount of research being conducted on mobile devices before making a purchase. Here is a look at the enhancements to Google Shopping ads.DiscoveryNow it’s possible to learn more about a product than ever before from a single Google Shopping ad....

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12 Ways to Design the Perfect Site Navigation

Header navigation menus can often be overlooked when it comes to inventive and creative web design. But as the primary way users explore and interact with your website, investing in engaging header navigation means site visitors spend more time on your site and end up seeing much more than just your landing page. There’s no point having brilliant web design on your inner pages if your header doesn’t make it...

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