Blog

What the Tech Backlash Means for Corporate America

PHOTO: Rami Al-zayat It’s not often that an organization causes a media firestorm by saying something that is both radical and obvious. But that’s exactly what the new Center for Humane Technology has accomplished.  We all know that excesses in technology consumption have been percolating for quite some time, with people literally losing their lives to their mobile devices. The National Safety...

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New Google AdWords keyword planner, Yelp ads & audits

Barry Schwartz Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. Read Full Article ...

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John Mueller Offers Surprising News Why Google Crawls Non-Existent Pages

In a Webmaster Central Hangout, Google’s John Mueller discussed the reasons why Google crawls non-existent pages and what that meant for your crawl budget. Web publishers would like to see Google crawling existing pages. It seems a waste of time for Google to crawl pages that don’t exist. A web publisher asked whether they should block Googlebot from crawling non-existent pages. John Mueller’s answer adds more information to what we...

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How Retailers Can Tackle 3 Big Data Challenges

PHOTO: Quino Al Retailers now have unprecedented access to consumer data, but face challenges putting this big data into action. By identifying and understanding some of the challenges in this area, retailers can better decide where to focus their efforts.  Below are some common use cases for big data in retail and the associated challenges. We've skipped the issues caused by the...

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A Guide for the RFP Process

PHOTO: Jason Briscoe In the DNA of marketing technologists, there is a “Jerry Maguire Gene.” It makes us fall for marketing technology vendors who appear to “complete us.” We want to tell them “you had me at hello” because they promise the world in the request for proposal (RFP) process.  And then they under-deliver. Picking a vendor based on first impressions...

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