Blog

Stop Asking for Links in My Old Content!

I love marketing automation.So much so that we built a practice around helping companies set up effective marketing automation campaigns where we write workflows, playbooks, scripts, and provide technical help on a variety of platforms.I hate marketing automation.My inbox is a mess. I receive hundreds of emails each week from clueless marketers. They think because they have my email address they can send me cold pitches asking for meetings, phone...

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How to Use Salesforce for Project Management

PHOTO: Kevin Complex customer engagements require thoughtful and on-point project management. Project management helps achieve the consistent brand communications which are the hallmark of excellent customer experiences — during marketing and pre-sales, during the sale and following the purchase. One way to achieve that consistency throughout the customer journey is to use Salesforce for project management. By incorporating project management into your...

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Google Chrome to Prevent Videos With Sound From Autoplaying

Google’s latest version of Chrome for desktop will disable most videos with sound from playing automatically.That means users will no longer be bombarded with unwanted audio from videos when browsing with Chrome.The only exceptions are videos that Google believes the individual user is interested in. This is determined by three factors:The user has played the video beforeThe screen was clicked on at some point during the browsing sessionThe video appears...

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WordPress Plugins to Upsell and Cross-sell in e-Commerce Stores

When a WordPress site is brand new, you’re often just thankful to see people visiting it. Then, you give it a few months, organic and referral traffic starts to build, and visitors start buying stuff from the site. That’s perfect! But now that you have willing visitors and willing shoppers, what do you do next? Well, if this were a brick-and-mortar business you had built from the ground up, you’d have...

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6 Ways Artificial Intelligence Will Impact the Future Workplace

PHOTO: Shutterstock Most employers do not feel threatened by artificial intelligence. According to recent data from work benefits giant MetLife, 56 percent of employers demonstrated a positive view of automation technologies like artificial intelligence (AI), analytics and even robots. In contrast only 20 percent of the 2,501 benefits decision makers surveyed said they were pessimistic about the impact of AI and...

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