brian wallace

How B2B Companies Can Build Their Brands on Instagram

Instagram has proven to be an effective way to market to hard-to-reach demographics. PHOTO: Photo by ian dooley on Unsplash What started out as a simple photo-editing and sharing tool is now embraced by large B2C brands as a way to reach younger demographics. Today, Instagram is mainstream.  The platform is used by over 800 million people, and B2B brands like Salesforce, EY and IBM rely...

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What Does Brand Loyalty Mean Any More?

It's not that customers aren't loyal to brands any more, it's that how brands earn loyalty has changed dramatically PHOTO: Eric Ward on unsplash Is brand loyalty dead? The question is a lot more complicated than you might think.  Historically, brand loyalty has gone through some changes over time, adapting to both issues of product quality and to issues of consumer preference. Consumer preferences are constantly...

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