Bridge the Online–Offline Retail Gap With This Technology

Retail is more challenging than ever before, but there are tools for retailers to use that help them deliver omnichannel customer experiences PHOTO: Conor Lawless

Retail is complicated these days. Consumers expect to be able to find anything via their smartphones, which has put enormous pressure on retailers to deliver a seamless omnichannel experience. The technical challenge is immense, and it’s still a work in progress for most retailers.

With all of the complexity, it’s easy to lose sight of what’s actually important. So I have put together a road map of what could be considered “table stakes” for modern omnichannel retailing.

First,…

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