Bringing Value to Online Data

PHOTO:
Kane Reinholdtsen

As the influence of social media continues to proliferate, so does the volume of online consumer insights available to companies.

The ability to successfully filter, capture and analyze actionable data is extremely lucrative for data-driven organizations. According to a 2017 McKinsey study, organizations that leverage consumer behaviorial insights outperform their competitors by 85 percent in terms of sales growth and by more than 25 percent in total profits.

Social data’s potential is clear, but organizations often find themselves struggling to turn this massive amount of data into consumer insights that can…

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