Build Bridges Between Marketing and Development

Did you ever wonder why it’s so hard to find software that meets both marketer’s and developer’s needs? Software frequently reflects the culture of the organization that built it PHOTO:
Leio McLaren

Today’s multitude of tools and technologies have made leading a digital experience (DX) project a bewildering task. Marketing wants this. Development wants that. What’s a digital leader to do?

When you look at how to speed up a complex DX project and deliver high quality end-user experiences, the palette of options placed in front of you can be daunting. Figuring out what to do next is never a binary decision.

What I’m seeing experienced digital…

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