Build Your Digital Customer Experience Platform Brick by Brick

Build Your Digital Customer Experience Platform Brick by Brick

Building a digital experience technology stack is like Legos. Your only limit is your imagination. PHOTO: Kelly Sikkema on Unsplash

For technology leaders building a digital experience technology stack, life’s a little bit like Legos. You can buy the box and build what the box tells you to build. Or you can use your own ingenuity and go to the back of the Lego Store — the spot with the bins, where you can choose the different pieces you really want to buy so you can construct something that’s more impactful and innovative for your market.

Last month, I wrote about mashing up technologies to improve customer experience, but I’m taking it a step…

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