Building Bridges Between Your Online and Offline Data

PHOTO: Gunnar Ries zwo

Consumers shop both in the real world and online, crossing back and forth between the two without a second thought. But connecting the dots between online and offline data isn’t quite so easy for brands, making it a problem and a priority. 

I hope you like building bridges ….

Seamless CX in a Fragmented Marketing Landscape

I came across a spreadsheet the other day that listed 126 potential marketing channels. While this list contained all the usual suspects (web, email social, paid search, mobile, physical ads, display ads, PR, etc.), it was by no means comprehensive. For example, it didn’t include advocate…

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