Building Links with Data-Driven Content (Even When You Don’t Have Any Data)
We all know that links are a huge part of SEO. They’re like an underground currency that only nerds and marketing wonks exchange.
Anyone who has tried to build links at scale knows why they’re so coveted.
Building links (the right way) is difficult.
There are plenty of ways to build links badly – there’s no shortage of spammy PBNs and forums littered with fake accounts and bots.
But, if you want to do build links the right way, you need to create great content.
You need to create something that’s so interesting or valuable that someone will go out of their way to link to it in their own writing. It’s content marketing, branding, and PR – all in…