Can Google Demote Your Ranking Due to Negative Brand Mentions?

Can Google Demote Your Ranking Due to Negative Brand Mentions?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!


Today’s Ask an SEO question is from Matthew of Sydney, Australia. He writes:

Can/does Google demote a site’s ranking position based on negative inference or semantics in the content around your brand name on other websites?

I.e. Some people had died at my client’s location and this made the news – obviously [people died at] + [brand] is a negative experience (to put it lightly) so can Google spot this and act?

In actuality, we saw rankings dip…

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