Can you predict what the future holds for your inbound links?

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue links on that site today. Much has changed in the search engine optimization (SEO) landscape since then so I decided to expand and update my original article.

Sometimes, what’s old is old

It’s interesting to run into sites we’ve worked with in the past and compare their previous and current metrics. Lots of things pop up like:

  • Old links are still live but the host page is full of new links whereas it wasn’t before.
  • Pages that once ranked well no longer do so.
  • Articles with links…

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