Case Study: Augusta Chronicle

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Case Study: Augusta Chronicle

The Augusta Chronicle, the flagship newspaper of Morris Publishing Group, recently relaunched its website on the outstanding Drupal framework.

Morris first began using Drupal in 2005 with the launch of BlufftonToday.com, a blog-centric community website coupled with a free daily newspaper. In 2006 it adopted Drupal for both news and blogs at SavannahNow.com, the website of the Savannah Morning News. Both newspapers won Digital Edge awards for innovation in user participation.

Since then, the digital media arm of Morris Communications, Morris DigitalWorks, has developed a robust digital newspaper platform built on Drupal 6, to eventually power all 13 of its daily newspapers. Morris also uses Drupal for its radio stations and Skirt.com, a national specialty site for women.

Reader Participation

Morris has made a commitment to make their online platform a dynamic arena for reader participation and contributions. Readers are encouraged to comment on stories and blogs, and, on some papers, are encouraged to create their own blogs on the site. Journalists are expected to post news online immediately and to interact with the public, and they need to be able to do it without learning HTML or tools such as FTP. These requirements made Drupal a natural choice.

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Posted: 2010-02-26 13:49:11

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