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Going organic: Our top SEO columns of 2017

Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors. The post Going organic: Our top SEO columns of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Read Full Article ...

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Our top SEM columns of 2017

Though paid search has long since cemented its place as a pillar of digital marketing, changes in technology and consumer behavior have continued to reshape the PPC landscape and keep search marketers on their toes. In 2017, we saw the last of “standard” text ads in AdWords as expanded text ads, introduced in 2016, became the new norm. We also said goodbye to the literal definition of “exact” as Google expanded...

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