Accelerated Mobile Pages

Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad network that implements Fast Fetch, an AMP-specific mechanism that lowers the likelihood users will see empty...

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5 Ways to Design With Accelerated Mobile Pages

The mobile web keeps growing at a rapid pace. Smartphones continue to sell strongly, with Apple alone forecasting to bring in $180 billion from its smartphones by 2021. There are over 224 million smartphone users in the United States, making the mobile web an essential focus for any website owner. The continued growth of mobile web users makes it important for designers and front-end developers to grasp proper design for accelerated mobile...

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