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Online Reputation Management for Doctors

This is a sponsored post written by SearchReputation.net. The opinions expressed in this article are the sponsor’s own.Most doctors can manage their reputations informally through customer relationship management and how they treat their patients. But most are unfamiliar with more practical ways of managing their reputational risk.Word of mouth is no longer local. Although most doctors operate locally, happy patients (your clients) now head online to tell their friends and family...

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SerpLogic Reviews the Current State of Link Outreach

This is a sponsored post written by SerpLogic. The opinions expressed in this article are the sponsor’s own.When I first launched my SEO blog, SerpLogic, which later pivoted into the full-blown agency it is today, I created the tag-line “Real Talk Marketing,” because I felt there was a severe lack of experience-backed content.I started my blog several years ago, after my previous SEO agency was acquired, as an outlet to provide real-world...

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3 Keys to Writing Compelling Content for People & Search Engines

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own.According to recent SEMrush research, finding the balance between the creative element and search optimization is the most challenging task for copywriters. Some even believe there’s a clash between SEO and human-centered content creation.It stands to reason that producing texts appealing both to people and search engines requires thorough research, and many writers see as...

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Thinking Global, Going Local: SEO from the Block

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own.Mobile internet usage has surpassed desktop usage and the adoption of voice-powered digital assistants is steadily rising. These advancements are changing the way people search, especially for local businesses.Our data shows that nearly one-third of all Google searches are related to location. Google stressed that every “‘near me’ intent is a ‘near you’ opportunity.”Optimizing for local...

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3 Ways You’re Cannibalizing Your Traffic and Budget (and How to Stop)

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own.Optimizing your ROI is an endless process when it comes to PPC. There’s always room for testing, experimenting, and fine-tuning.But sometimes you just can’t see the forest for the trees. You run so many activities that they eventually start cannibalizing each other.Three of the most frequent types of mistakes are:Geotargeting mistakes.Keyword grouping mistakes.Organic vs. paid...

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SEO for All Things Crypto

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own.SEO for companies that launch an ICO, run crypto investment funds, or engage in any other business activities related to digital currency and all things crypto is a little different from the traditional approach.Many of those sites are short-lived, high-trafficked, and saturated. There are a few important tasks that those websites need to master.The...

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3 Data-Driven Approaches to Find the Most Effective Content Ideas

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own.If you are an experienced content marketer, you definitely know what a struggle content ideation sometimes is.On the one hand, you want to be creative, and on the other, you have to think about content effectiveness.When these two conditions are met, you get a relevant piece of content that provides value to people and meet...

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How to Battle Your SEO Enemies – And Win

This is a sponsored post written by Topvisor. The opinions expressed in this article are the sponsor’s own.They say you should know your enemy.The same is true for your online competitors.You should know your rivals if you want to get ahead of them.But how exactly can you conduct a smart competitive research today?Know Your EnemyMany businesses are still doing manual research and competitor rank tracking at best. Unfortunately, these methods are not 100...

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