advertising technology

Machine Learning Will Transform the Advertising Industry

Machine learning promises to help you better understand consumers, improve the customer experience and extend the reach of your ads. PHOTO: Igor Ovsyannykov on Unsplash Hype about machine learning in the media industry abounds, but once you move past the buzz, there are also a lot of practical applications for the technology.   Machine learning is gaining momentum over traditional analytics models, which are no longer effective and...

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