analytics

What Is a Neural Network and How Are Businesses Using Them?

PHOTO: Marius Masalar To understand what a neural network is, it helps to first understand what machine learning is. Machine learning is a type of artificial intelligence where data is collected and used to understand the behavior of a particular process and then predict how that process will act in future settings as the system is continually fed new data. A neural...

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5 Considerations for Marketing Key Performance Indicators (KPIs)

PHOTO: frankieleon Only about one-third of marketers believe their team understands the ROI of their marketing plans, according to the Marketers’ Confidence Index released last month by the American Marketing Association and Kantar Consulting. Perhaps this is because those organizations lack strong key performance indicators (KPIs) that accurately measure against their business objectives and help them become better marketers. “For some...

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How to Build a Successful Data Analytics Team

PHOTO: Walter What team members do you need to build a successful data science or analytics team? This question comes up with increasing frequency as businesses introduce more data-driven processes across their organizations. For those of you outside the analytics realm, let’s demystify the multiple roles essential to a functioning team. The Data Engineer The data engineer is like a...

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Why Data Scientists Need Room to Explore

PHOTO: Vlad Tchompalov Every business feels the pressure to adopt business intelligence, but many are struggling with how and where to best incorporate data scientists and analysts into their teams. No one company has an advantage so far. But the success of a few data-driven enterprises — the Amazons, the Alibabas — suggest a path forward for those who manage to navigate...

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Enterprise Performance Management (EPM) is Moving to the Cloud

Gone are the days when CEOs were celebrated for trusting their gut. In the digital era there is data to crunch, vizzes to look at, algorithms to apply, and enterprise performance management (EPM) solutions to help managers link their strategies to their objectives and execution, all in an attempt to improve business results. What is Enterprise Performance Management (EPM) Gartner defines EPM as "the process of...

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How to Improve Data Literacy Among the Non-Quants in Your Organization

PHOTO: Daniel Cheung Some tasks sound like work. Some tasks sound like work even to the people who enjoy them. And then there's improving organizational data literacy. Before diving in, what do I mean be data literacy? For the purpose of this article, I’m talking about the understanding and effective use of data by non-data scientists, quants, techno-literati. If you want to...

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Why Data Alone Won’t Produce Insights

Try as you might to squeeze insights out of data, it takes more than just data alone PHOTO: Christiann Koepke Data is one of the most valuable assets in an enterprise, yet transforming that data into insights causes so many challenges, its true value is often difficult to realize. These challenges also make it difficult for enterprises to optimize their technology investments.  Think...

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3 Tips When Hiring Data Scientists

PHOTO: Adam Birkett If your organization is new to data science, chances are you are dealing with more unknown unknowns than known knowns as you build your data science team.  Here are some pointers to help you make the most of data science by hiring great data science professionals. Hire Data Scientists for Passion At a basic level, hiring data scientists is...

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Who Were the Analytics Winners?

PHOTO: Tony Webster The Philadelphia Eagles made headlines in last night’s Super Bowl at U.S. Bank Stadium in Minneapolis, when they defeated the New England Patriots 41-33 for their first Super Bowl championship. But in the analytics world, sentiment, hashtags, advertisements and social listening were the story. The Super Bowl draws more than 100 million viewers on average (check out...

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What It is and How It Can Provide Insight for Your Business

Tableau PHOTO: Tableau Tableau is business intelligence (BI) and analytics platform created for the purposes of helping people see, understand, and make decisions with data. Based in Seattle, Tableau Software was founded with a simple mission, to "put the power of data into the hands of everyday people, allowing a broad population of business users to engage with their data, ask questions, solve problems and create value." Businesses...

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