Ask an SEO

4 Key Areas You Should Measure for SEO

Measuring your SEO performance is essential.We’re fortunate enough to have access to some incredibly powerful and useful SEO tools – both free and paid – that help us understand what is and isn’t working.But which metrics should you be measuring with these tools?How to Measure SEO: 3 Key QuestionsIn general, I like to think about what makes sense for measurement.It comes down to these three key questions:What Can I Measure?There...

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Which Is Better for SEO & Why?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!Today’s Ask an SEO question is from Himanshu S. in Haryana, India, who asks:What is better for SEO? A blog hosted on subfolder or subdomain and why?This is an ongoing debate in the SEO space, and...

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Does Google Give More Weight to Links That Appear Higher in Content?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!Today’s Ask an SEO question is from Alex from Fort Lauderdale, Florida. He writes:In your experience, does Google give more weight to links that appear higher in content? EG, 2nd paragraph of blog post vs. 10th...

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Can Google Demote Your Ranking Due to Negative Brand Mentions?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!Today’s Ask an SEO question is from Matthew of Sydney, Australia. He writes:Can/does Google demote a site’s ranking position based on negative inference or semantics in the content around your brand name on other...

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