automation

Why the Future of Work Requires Humans and Machines to Coexist in Harmony

PHOTO: Jehyun Sung Contrary to Hollywood hype and the warnings of doomsayers, workers shouldn’t be fearful of artificial intelligence (AI) and other technologies that power automated systems. Quite the opposite, they should embrace them. In many cases, the arrival of intelligent machines could have a positive impact not just on businesses and their performance, but on human workers as well. In fact,...

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Automation’s Evolution and Promising Future

PHOTO: Aaron Barnaby In its simplest form, automation includes any improvement to a process that reduces human labor while resulting in an outcome that’s the same or better than that of the previous process. The goals of automation include improvements not only in productivity but also in quality and consistency. Most of us are familiar with information systems that automate and...

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5 Basic B2B Marketing Tactics That Deliver Big Results

While it's easy to get distracted by the latest MarTech, these tactics are the bread and butter of any B2B marketing strategy. PHOTO: Steve Snodgrass I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big...

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Answers to Your Robotic Process Automation vs. Traditional Automation Questions

Robotic process automation is in its early days and therefore causes confusion. Here are some answers to your FAQ automation questions PHOTO: Evan Dennis Forrester Research predicts the robotics process automation (RPA) market will reach $2.9 billion by 2021 from a base of $250 million in 2016. That is a substantial leap for a technology that, in some quarters, is still poorly understood. Or to put it another...

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