b2b marketing

Still Pushing Product? Time for a Reboot

If your marketing and sales approach starts with your product, all of your pitches will fall on deaf ears. PHOTO: Michael Prewett Look around you. In every aspect of society, all around the world, the way we’ve always done things has changed or is in the process of changing. We aren’t buying CDs, we’re streaming music. Video games are more popular than movies....

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5 Basic B2B Marketing Tactics That Deliver Big Results

While it's easy to get distracted by the latest MarTech, these tactics are the bread and butter of any B2B marketing strategy. PHOTO: Steve Snodgrass I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a few rather basic activities will always deliver meaningful results in a big...

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