b2b sales

Still Pushing Product? Time for a Reboot

If your marketing and sales approach starts with your product, all of your pitches will fall on deaf ears. PHOTO: Michael Prewett Look around you. In every aspect of society, all around the world, the way we’ve always done things has changed or is in the process of changing. We aren’t buying CDs, we’re streaming music. Video games are more popular than movies....

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