bethany zeiders lieberman

A Good Chatbot Is Hard to Find

PHOTO: 수안 최 I am currently yelling in frustration at the chatbot on the website I am visiting, and it doesn’t seem to care. While I recognize that chatbots and conversation-driven marketing and sales platforms can be highly beneficial for B2B sales, they are a major source of frustration for the average B2C customer experience — because chatbots cannot establish relationships, display empathy,...

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