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Sales Funnel

Creating a Meaningful Consumer Journey: Insider Tips on How to Build an Effective Sales Funnel

Did you know that 73% of companies with above-average customer experience perform financially better than their competitors? Being customer-driven is an important aspect of a business. One way to ensure you maintain a great customer experience is by implementing a sales funnel. Read on to learn a few tips on how to build an effective sales funnel. What Is a Sales Funnel? If you are wondering, "what is a sales funnel?", look no further. Building...

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What is Local SEO & Why it’s Essential for Your Business?

The idea of search engine optimization is a foreign one to a lot of business owners. If you're not familiar with SEO and all it has to offer, it's time to start exploring this area of digital marketing and putting its practices into place. We're going to explore a key idea within SEO in this article, local SEO. Hopefully, you can leave with a better understanding of the value of digital...

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17 Tools I Can’t Design Without

I think of a creative practice as a combination of an approach (a design philosophy) and a series of techniques (craft skills); a good tool facilitates a technique, which in turn supports an approach. It wasn’t until I sat down to write a list of tools I can’t design without, that I realized just how many tools I rely on as an integral part of my creative process. The danger of...

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10 Most Important Meta Tags You Need to Know for SEO

In SEO, sometimes we tend to focus on one aspect of optimization efforts more than others.Link building is especially often touted as the “single most important thing to optimize”.In fact, as Google’s John Mueller reminds us (once again), there is no single most important thing – no trick to pull cosmically high rankings out of the hat.Instead, we need to focus on a comprehensive SEO strategy.Part of that strategy includes...

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7 Best Newsletter Plugins to Create and Send Emails in WordPress

One of the keys to success in digital marketing is to ensure that the right hand is always talking to the left. This means that if you’ve spent time building a beautiful WordPress site and regularly write high-quality content for it, you’ll want those efforts shared across other marketing platforms. Social media is one of the more obvious choices as it’s (typically) free to use and doesn’t take much effort to...

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Category Page Design Examples: 6 Category Page Inspirations

  Dozens of people find your business when looking for a type of product but aren’t sure which product fits their needs best. With a well-designed and organized category page, you’ll help people browse products easier and find what they want. To help you get inspired, let’s take a look at some excellent category page design examples that showcase how you can design and develop these pages. On this page, we’ll explore six...

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How to Find and Delete Suspicious Code with Defender

Detecting suspicious code within a site isn’t always that simple and can easily go unnoticed. Thankfully, our 5-star Defender plugin is well equipped to find malware, let you know about it, and eliminate it with brute force. See how it’s done in this tutorial. Looking for a convenient and hassle-free way to locate and delete suspicious code from your sites? In this tutorial we’re showing you, step-by-step, how Defender‘s vast suite of...

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How Can Web Design Improve Sales? [+5 Design Tips]

You want to make a positive first impression with new visitors. When they come to your site, you want them to take an interest in your products or services and become a customer. If your website isn’t up to par, though, you risk setting a negative first impression with your audience because 94% of first impressions relate to your website’s design. Not only does your site’s design make the first impression, but...

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