The recent publication of a new guide by TikTok, in partnership with Hubspot, offers valuable insights and best practices for lead generation on the platform. This 25-page document covers various aspects such as lead generation forms, hooks, messaging, and calls to...
Google has recently released the Performance Max developer guide, a dedicated resource aimed at helping developers access the necessary information to build PMax integrations more easily. This guide consolidates all essential information into one convenient location,...
A recent analysis by Authoritas suggests that Google’s Search Generative Experience (SGE) may lead to a decrease in traffic for brand-related terms. The introduction of AI-generated answers through SGE opens up opportunities for third-party sites and competitors...
Microsoft has officially launched Bing Deep Search, an optional generative AI feature designed to assist users with complex queries that do not have straightforward answers. This feature, which was initially announced in December 2023, utilizes Bing’s index and...
In the article “Web Designer vs Web Developer: What’s the Difference?” the author delves into the distinct roles of web designers and web developers, emphasizing the importance of understanding these roles to avoid misunderstandings with clients. The...
In the article “How to Plan Your First Successful Website,” author Simon Sterne discusses the essential steps involved in planning a successful web design project. Sterne emphasizes the importance of having a well-structured plan in place, regardless of...
