Social Media

Instagram Lets Users Reshare Stories They’ve Been Mentioned In

In the latest update to Instagram users can now share stories to their own story when they’ve been mentioned by other users.This is the first time Instagram has allowed users to share other people’s stories publicly.Previously, sharing another user’s stories could only be done via direct message.Now users can share stories with everyone when they’ve been tagged with an @mention.When a user is mentioned in a story they will receive...

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Facebook Now Supports Bidding for In-App Advertising

Facebook is rolling out the ability for app publishers to include Facebook ads in their ad auctions.This process is facilitated by a technology called header bidding which was introduced last year.Header bidding allows web publishers to put ad impressions up for auction through real-time bidding between ad networks.Previously, Facebook’s support for header bidding was limited to advertising on the mobile web. Facebook now supports header bidding for in-app advertising.App publishers...

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Facebook Removes ‘Trending’ Section Due to Lack of Use

Facebook has removed the ‘Trending’ section from its platform, first introduced in 2014, saying it has become less useful over time.Trending was added to the Facebook platform as a way to help people discover popular news topics.Publishers shouldn’t notice any dip in traffic as a result of this change, as Trending apparently accounted for less than 1.5% of clicks to news sites on average.The lack of interest in Facebook’s Trending...

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Pinterest Introduces Max Width Promoted Videos

Pinterest is introducing a new take on its promoted video ad unit with new max width video advertisements that expand the entire width of the screen.The first version of Pinterest’s promoted videos were introduced two years ago, during which time the company says the ad units have proven to be successful at influencing purchase decisions.“Two years ago, we launched the first version of Promoted Video on Pinterest. Since then, people...

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Instagram Lets Users Re-Share Posts in Stories

Instagram recently rolled out the ability for users to re-share posts from other accounts in their Instagram Stories.This feature was spotted in testing earlier this year, and it is now available to everyone.To re-share someone’s post in the form of a Story, tap on the paper plane icon that appears next to the like and comment icons.From there, users will have the option to either share the post via DM...

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Instagram Lets Users ‘Mute’ Other Accounts

Instagram is introducing a way for users to hide posts and stories in their feed without actually unfollowing other accounts.This new feature, called “mute,” will not block content from other users entirely. Content from muted accounts can still be seen by visiting their pages, but it will no longer show up in the main feed.Of course, this feature can be turned on and off at any time, and the muted...

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Facebook Introduces Voice Posts, a Stories Archive, and Cloud Storage

Facebook is adding three new features which include a new type of post, an archive of stories, and the ability to save photos and videos in the cloud.These new features will first be rolled out in India, before making their way to the rest of the world soon after.Voice PostsFacebook’s new voice posts will allow users to create audio-only messages. This option will be available while using the app’s built-in...

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Facebook Lets Admins Crosspost Live Videos to Multiple Pages

Facebook is enhancing live video with several new features — including the ability to crosspost live videos and rewind live videos in progress.With crossposting of live videos, publishers can stream the same broadcast as an original post across multiple pages.This functionality is available to all pages worldwide using the web-based publisher tools, and the Live API.Page admins can configure crossposting relationships between pages by visiting the new ‘Crossposting’ section in...

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Definitions, Differences and Winning Strategies

PHOTO: Shutterstock The digital marketing world changes every single day — and yet, the two umbrella terms that encompass the entire digital marketing space remain intact. I’m talking of course about Inbound marketing and outbound marketing. What is Inbound Marketing? Inbound marketing is the practice of pulling in attention to your brand via helpful content. That could be in the form of...

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Facebook Introduces New Video Retention Metrics

Facebook will soon roll out improvements to the video retention graph available to pages in video insights.Here is an overview of the new metrics that will be available to page admins in the coming weeks:Followers vs Non-Followers: Breakdown of audience retention by people who follow a Page and people who don’t follow a Page.Audience Demographics: Breakdown of audience retention by gender.Zoom Chart: Zoom into the chart to get a closer...

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