Social Media

11 Ways to Skyrocket Your Ecommerce Sales on Twitter

Want to effectively drive more ecommerce sales?Have you tried Twitter?Consider this:Twitter users shop online at least 6.9 times in a month, while non-users shop online only 4.3 times per month.Plus, 49 percent of female shoppers on the platform say they have been directly influenced to make purchase decisions after seeing Twitter content.Twitter lets you engage with – and win over – your target audience.You can entice Twitter users with content...

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Facebook Messenger Now Supports HD Video and 360-degree Photos

With the latest update to Facebook Messenger users can now send and receive HD videos and 360-degree photos.While this is an upgrade from what Messenger was previously capable of handling, the “HD” video it supports only 720p. These days HD usually means 1080p or greater. Many of the very latest smartphones are even able to shoot 4K video.In order to share 360-degree photos users will first have to capture them...

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Instagram Introduces Full Screen Support for Ads in Stories

Instagram is making it easier for businesses to create full ads that can be used in Stories.Now, when uploading content in Ads Manager it will be automatically converted into the full screen Stories format.Advertisers will first have to upload a single photo or 15-second video within Instagram Feed aspect ratios in Ads Manager. The content can then be used as a regular in-feed ad, or be automatically converted to a...

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Facebook No Longer Allows Ad Targeting With Third-Party Data

Facebook is shutting down Partner Categories, which was a product that allowed third-party data providers to offer their targeting capabilities to Facebook advertisers.This includes data aggregators like Experian and Acxiom that are able to provide clients with offline data to improve ad targeting, such as purchasing activity outside of Facebook.This is a common industry practice, as Facebook itself has noted, but the company believes disabling Partner Categories will improve users’...

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Google+ Update: Notifications for ‘Highlights’ in Communities

An update to Google+ will now allow users to adjust the notification settings for communities they belong to.Users can choose to receive all notifications, no notifications, or just the “highlights”.Highlights aim to strike a balance between receiving a minimum amount of notifications while still informing users about important posts.When users choose to receive just highlights they will only receive one digest notification with the top posts from all Google+ communities...

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12 Enterprise Brands Doing YouTube Marketing Right

PHOTO: Shutterstock YouTube has been around since 2004, and the art of YouTube marketing is spreading from industry to industry at a more rapid rate every year. According to YouTube itself, YouTube on mobile alone now reaches more people in the U.S. than any TV network — and brands with well-followed YouTube channels are helping to drive that incredible reach. After...

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Instagram to Show More Recent Posts First

Instagram is moving away from its algorithmic feed and will start showing newer posts near the top.The company isn’t fully bringing back the chronological feed, though it will make a better effort to show users the most timely posts.In addition, Instagram will stop automatically refreshing the feed and bumping users back up to the top. A “New Posts” button will let users choose when they want to refresh, otherwise the feed...

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Pinterest Brings Shopping Ads to More Businesses

Pinterest is expanding shopping ads to hundreds more businesses, a significant increase from the couple dozen retailers the ads were previously available to.It’s important for marketers to take note of this because, according to the company, 90% of Pinterest users make purchases on the platform.It also serves as a search and discovery platform, with 70% of users saying they use Pinterest to find new products. What that equates to is...

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5 Ways Marketers Can Improve Engagement in Social Media

PHOTO: Shutterstock It should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 percent in the past three years according to recent research from Buzzsuma. Julianne Coyne, SEO Manager at Austin, Texas-based...

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How to Rock Facebook Messenger & Chatbots for Social Success

Alexa, why do I need a chatbot?By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. This includes B2B brands.Feeling lost? If you have not added a chatbot strategy in your marketing plan, the time is now.Why Are Chatbots a Big Deal?By definition, a chatbot is a computer program designed to simulate a conversation...

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