brand management

Your Catastrophic Failure Probably Won’t Sink You — the Details Will

Businesses sweat the catastrophic failures, but its the accumulation of smaller failures that will sink your reputation PHOTO: Quino Al One of the most widely broadcast stories of 2017 was about an airplane passenger who refused to give up his seat when ordered to do so by airline personnel. After a few moments of arguing, the passenger was forcibly dragged off the plane, suffering a concussion, a broken...

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