Brand Marketing

How to Unlock the Next Big Visual Marketing Channel

Remarkable brands are more than a logo. They are a collection of images and feelings and connections. (Often experienced through social media.)Take Nike for instance. When you think of Nike, you likely see movement, you feel momentum. You associate Nike with getting things done. This feeling is reinforced by all their imagery and of course by the iconic swoosh logo.With Skittles, you likely see rainbows, bright...

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