Branding

8 Considerations When Branding Your Chatbot

PHOTO: Shutterstock When interviewing potential new employees, you appraise them on multiple levels. Like how they present themselves, what they wear, how they speak and what they say. You ask yourself, “Can I work with this person?” Or more importantly, “Do I trust them representing our brand in customer-facing scenarios?" These same questions and concerns should apply when selecting and branding...

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How Brands Can Repair a Battered Online Reputation

PHOTO: Shutterstock Six years ago Reputation Rhino bought a block of advertising on a local radio station in New York City to appear anytime throughout the day. It was a routine transaction for the online reputation management company, but one that wound up causing it to use the playbook it had for clients on its own behalf. Its ads happened to...

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