bridging online and offline

Building Bridges Between Your Online and Offline Data

PHOTO: Gunnar Ries zwo Consumers shop both in the real world and online, crossing back and forth between the two without a second thought. But connecting the dots between online and offline data isn't quite so easy for brands, making it a problem and a priority.  I hope you like building bridges ...

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Bridge the Online–Offline Retail Gap With This Technology

Retail is more challenging than ever before, but there are tools for retailers to use that help them deliver omnichannel customer experiences PHOTO: Conor Lawless Retail is complicated these days. Consumers expect to be able to find anything via their smartphones, which has put enormous pressure on retailers to deliver a seamless omnichannel experience. The technical challenge is immense, and it’s still a work in progress for...

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