Business & Marketing

The Benefits of Guest Blogging: Your Guide to Finding Success

If you’re a newbie blogger that wants to build your brand and reputation online, guest blogging is a helpful way to not only get more followers, but also to help you build credibility (and perceived expertise). That said, some people think that guest blogging is dead. In fact, that’s exactly what Google’s Matt Cutts was trying to get across in his own article aptly titled “The decay and fall of guest...

Read More

Content Syndication in WordPress: Why It’s Not Just for Bloggers

If you’re unfamiliar with the term “syndication” as it pertains to the web, think of something like the TV show Seinfeld. Even though the show ended in 1998, you’re likely still seeing reruns of episodes on TV today–and not necessarily on the original broadcasting station the show aired on either. That is a form of syndication. Basically, content syndication in WordPress works like this: someone makes a copy of content that...

Read More

What Makes a Good WordPress Contact Page? Breaking It Down

The contact page is a critical part of every WordPress site. Sure, you could place social media links in a top sticky bar, include a live chat down below, and embed a contact form on relevant pages. But visitors know that, if there is a means by which you can reach the company in person or in the digital space, that information can be found there. Contact pages aren’t just a...

Read More

Prepare to Answer These 17 Questions for Prospective Clients

Good communication is a critical part of the relationship between a WordPress professional and his or her client. Without it, you could end up taking a project in the wrong direction, leaving yourself way over budget, in the weeds, and struggling to regain your client’s trust. Oftentimes, however, we focus on how to have positive communications and control the conversation with clients once they actually are clients. Keep in mind that...

Read More

50 Goals You Need to Have for Your WordPress Business Right Now

I’ve talked before about how to start a kickass WordPress business. You follow those eight steps, get all your matters in order, and then launch. Seems relatively simple, right? And if you’re here, then you’ve likely already gone through the process, or are in the middle of doing so. But what do you do after your WordPress business has launched? You have clients pouring in. You’re starting to build a steady...

Read More

Gamifying WordPress: Is It Worth It?

No one wants their business to be represented online by a mundane website. That’s especially true for businesses that rely on heavy customer engagement levels with the brand (and sometimes among other members) in order to grow. But aside from writing some pithy copy and designing bold visuals to complement that message, what more can you do to excite visitors? Last year, I wrote about the topic of gamification. Specifically, I...

Read More

What You Need to Know to Conduct an SEO Audit in WordPress

You’ve developed a beautiful WordPress site for your client. It launched. They’re pleased with what you did. Now what? Well, obviously it’s time to start working your magic for other clients in need of awesome WordPress sites. Build. Launch. Repeat. But is this how your project life cycle always has to go? I don’t think so. I think there are plenty of opportunities to reconnect with former clients and extend the relationship...

Read More

Finance Management Tips and Tools for WordPress Freelancers

It’s always exciting when a new year rolls around. So many new opportunities abound and, if last year’s analytics taught you anything, you’re about to have an even more profitable year of business if things keep up. But finance management as a WordPress freelancer is the pits. It’s just another task that distracts from your web development work. However, until you get to a point where you can scale your WordPress...

Read More

How to Grow a WordPress Site: Run It Like a Business

When you think about the best way to manage your WordPress site, your first thought probably goes to the three S’s: security, speed, and SEO. While these are essential parts of maintaining and managing the outward appearance of a WordPress site, there is a lot more you should be aware of behind the scenes in order to effectively manage your site. This goes for your own WordPress business’s site as well...

Read More

The Anatomy of a Successful Website Pop-up

Websites used to be filled with lots of noise – pages full of flashy, ugly color schemes, too much text jammed into small spaces, and pop-ups that jumped out of the browser and annoyed the heck out of visitors. But designers didn’t know any better back then or, rather, they were simply working with the only design trends and best practices they were aware of. Times have changed much since then. Web developers...

Read More