Who Owns the Digital Experience?

Who is ultimately responsible for the success (or failure) of the digital experiences a company delivers? PHOTO: HutchRock Volker Hildebrand, global vice president at SAP Hybris, recently bought two monitors for his son, who is a gamer. “He explained to me that you need two monitors if you really want to to do gaming well,” Hildebrand told CMSWire. The next day, the marketing efforts began. The retailer pursued...

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