Careers & Education

8 Signs It’s Time to Fire a Bad Client & How to Do It

No one likes having to fire a client, but sometimes it’s for the best.Toxic clients are more than just difficult to deal with – they can make your agency less productive and profitable, too.Here’s when and how you should say goodbye to a bad client.8 Signs You Should Fire a ClientEvery situation is unique, but bad clients tend to have some traits in common.If any of these red flags remind...

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The 7 Deadly Sins of Staff Team Meetings

Meetings are difficult at the best of times.There are few meetings where the participants would not rather be doing something (anything!) else and whose minds are not wandering on to more exciting things.Meetings are typically longer than they need to be, littered with irrelevant and tangential conversation, high in self-importance, and low on productivity.Nevertheless, they are a necessary part of cooperative labor.Just as a ship requires rudder, so to successful...

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Want Shorter, More Productive Meetings? Do These 11 Things

Meetings. There are a lot of them, right?You’d think with so much practice, we’d get better at holding genuinely useful meetings.And yet, many of us have left lengthy meetings wondering exactly what the takeaways are, or why we were even there in the first place.It doesn’t need to be this way.By introducing some purpose, structure, and clarity, meetings can bring positive outcomes and create new ideas.From Amazon’s “two-pizza rule” (never...

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13 Things You Need to Include in SEO Contracts

SEO contracts can be confusing, controversial, and a sticking point that we all quickly want to get past in the search industry.They don’t have to be, though, as they can be incredibly useful tools on the front end of an engagement to get everyone on the same page.By making them useful and realistic, we can find fair terms for all parties.The tone of our relationship with clients is often formed...

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25 Benefits of a Remote Workforce

The concept of working from home is somewhat deceiving — especially for those who live by the conventional employment standards of the 20th century.The remote workforce is not only growing its own numbers in modernity; it’s also growing the bottom line for many agencies that are forward-thinking and embracing the benefits of the telecommuter.Over the past decade, I’ve worked remotely in various positions: freelance writing for websites and publications across...

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5 Ways to Better Communicate Your SEO Work & Big Wins

If you have been in SEO any length of time, you have been in the situation where you are trying to communicate what you are doing to a client, prospect, or boss.Instead of the other person sharing your enthusiasm for the value of your work, you instead get a confused look.It makes you wonder, can they even spell SEO?Spiders, crawling, indexing, canonicals, redirects, 404s, mobile friendliness – these are all...

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A Survival Guide for SEO Professionals

This is it. You’ve been called into a meeting by your managerThey explain that they are making cutbacks.You’ve just been laid off.They escort you out.The entire exchange took approximately 10 minutes.Maybe 20 if they had a hard time letting you go, and you got the chance to say goodbye to everybody.All too often in the corporate world, the above scenario is surprisingly common.Cutbacks and layoffs occur, and they are beyond...

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20+ SEO Words You Should Delete From Your Vocabulary Immediately

When you hear certain SEO terms, do you get a cringe-worthy feeling?Are we still talking about wearing black hats and white hats?Some SEO words have just run their course, classifying as overused, overvalued, and in some cases just plain over.When we asked leading SEO professionals words to eliminate, the most overused SEO word is, actually, SEO.SEO: The Most Overused SEO Word Ever?Here’s why you can’t be all things to all...

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11 Ways to Prove the Value of SEO to Your Boss

You know SEO works, but your boss doesn’t. What does it take to convince your superiors of its value?I’ve put together 11 ways to help you sell your superiors on investing more resources in organic search.1. Highlight the Value of Cumulative GrowthThe greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth.Most marketing...

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7 Things I Wish Someone Told Me When I Was New to SEO

Google doesn’t provide us with an instructional manual on how to master and understand their ranking algorithm. Sure, we have Google’s webmaster guidelines and blogs, but most of what we learn along the way is through experience, experimentation and our own learning.One of my first experiences in SEO was to diagnose a penalty that was impacting one of the agency’s largest clients. That was back in the day when Google...

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